Look at the label on your favorite perfume bottle or face cream! What is the country of manufacture?
Yes, yessss, it is France and you see the label "Made in France"
59% of French people believe that the country of manufacture is an important criterion of choice when buying any product.
The label "Made in France" is often interpreted as "a guarantee of quality", "a brand image", "a specific know-how", "French refinement".
Last year, French exports of cosmetic products passed the 14.5 billion euros mark, consolidating France's position as the world leader in cosmetics.
This progression, which has lasted for more than 10 years, makes cosmetics the second largest exporting sector in France. The sector, dynamic and innovative, exports more than 50% of its production.
This export performance is also due to foreign companies that come to produce here to have the Made in France label, such as Shiseido. The attractiveness of France is such that you come to produce in France and then export.
The sector's R&D (on ingredients, raw materials, formulations, packaging) is the best performing in France with 3.6 patents filed per million euros spent.
It ranks first in the world, thanks to the excellent training of French engineers and researchers and the well-known Cosmetic Valley.
Like Silicon Valley in California, there is Cosmetic Valley in France.
The Cosmetic Valley is a center of excellence recognized throughout the world which brings together all the know-how of the perfume and cosmetics industry.
The Cosmetic Valley extends into three regions: Center-Val de Loire, Normandy and Île-de-France. It brings together nearly 800 companies from the perfume-cosmetics industry.
With 220 public laboratories, 8,200 researchers and renowned research organizations (CNRS, INRA, SOLEIL), the Cosmetic Valley has no less than 350 labeled collaborative research projects.